Omnichannel is a crucial aspect for marketers, brand strategists, and business owners to manage their marketing strategy. The successful omnichannel marketing will enable the business to reach its goals effortlessly. However, there are omnichannel trends that could be way more impactful for business.
To make it easier to manage business with a beneficial marketing strategy, take a deep understanding of omnichannel trends examples. Read this article to collect pieces of information and learn how to apply the trend to your business!
Key takeaways:
The importance of marketing strategy becomes one of the main reasons for you to develop the business smoothly. Hence, be up to date with the current trends of omnichannel marketing to level up your business. Here are some ideas for you to apply omnichannel marketing.
AI-powered tools integrate with systems to analyze algorithms and adjust the suggested products for the customers. More than that, chatbots, customer service, content creation, and social media management will be automated by the AI. The automated system is suitable for an end-to-end solution in business.
Ojio is one of the brands that successfully uses an AI-powered tool for its marketing strategy. With AI, Ojio is capable of managing both online and offline stores by customizing product recommendations and product delivery.
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Statista reported that there is about 60% of e-commerce sales that reach more than $2 trillion in 2023. Based on that report, you can assume that mobile omnichannel is a great solution to elevate business and customer service.
You are able to apply a one-click product checkout in the online store. Furthermore, you can improve the interface design to lift the user experience during online shopping. With a mobile-focused strategy, businesses can directly notify customers about new updates through application push notifications.
Many brands have been using this strategy, and Starbucks is one of them that uses mobile applications as part of their omnichannel trends for retail. Starbucks offers an ordering system through the mobile app, along with transactions. To appreciate them, Starbucks provides rewards that can be redeemed in-store.
Moreover, payment policy is an important aspect of an omnichannel marketing strategy to allow customers to experience a smooth payment system. The integration with sales tools could elevate brand credibility, along with a loyalty option. The seamless system and promising loyalty lift the consumers’ expenses up to 65%.
For instance, Apple Pay, along with Google Pay, has successfully taken over the market with its payment system. The seamless integration with online platforms increases the possibility of transactions and improves sales performance.
Linking e-commerce to social media has become a trend for digital marketing strategy. You can directly integrate the commerce to TikTok, Instagram, or Facebook to expand product promotion.
It could also improve sales performance by reducing cart rate by up to 18% and become a cost-efficient strategy that lessens 27% fulfillment costs. For instance, OYO is one of the brands that uses social commerce omnichannel trends to elevate room booking through reviews on social media.
Then, customers will continue to make transactions on the website for room booking. Moengage reported that OYO has successfully scored 8x in engagement and 5x in CTR (Click-Through Rates).
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To boost sales performance, engagement, and brand recognition, you need to create immersive advertising. Hence, integrating marketplaces can be a solution since this marketing strategy offers various advertising ideas.
Amazon and Walmart have become the representatives of marketplaces that apply this strategy. Both companies give permission to display campaigns, sponsored products, and so on. The result is that you can draw about 20% clicks on the products.
Creating an unusual in-store experience can be one of the omnichannel trends that can leverage sales and customers’ trust. You can customize the offline store by providing testers and allowing customers to try it on. Moreover, the integration with the online store will enable customers to shop and directly shipped to their place.
Take a look at how Sephora applies this marketing strategy. Sephora successfully gained trust among female customers due to the in-store service with the testers. After that, customers can order online to ship the product directly to their place.
Additionally, the in-store experience could be lifted if you can integrate the promotion with local inventory ads. Local inventory ads refer to the marketing strategy to lead customers to find retail products in-store. The strategy works by processing algorithms to serve results related to the keywords.
The Google search engine allows you to use it for providing local inventory ads with a pickup product system. The seamless integration of both the Internet and LIA can increase in-store sales performance up to 16%.
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Practically, the idea of B2B will be one of the omnichannel trends that allow customers to make purchases through an online website. Better to expand the B2B into e-commerce since there is more than 90% of customers decide to shop online.
There, customers can find pricing transparency, complete catalogs, and developed customer service. FedEx provides excellent customer service to connect businesses with software integration. Businesses can use FedEx’s warehouse and delivery transportation to provide effortless business for the customers.
As a marketer, you can use direct mail as one of the omnichannel marketing trends, along with digital ads. It becomes a reason since there are more than 60% of consumers who like to make an order after receiving direct mail.
In addition, it also influences the ROI development until it reaches 74% with an incredible conversion rate. EF for Go Ahead Tours campaign successfully uses direct mail to introduce its summer program. By providing a straightforward offering, and CTA can call to book the program.
This idea serves special experiment for customers to be able to try on products virtually with a 3D design look. Customers are enabled to check on every single product detail that will drive customers decision-making.
IKEA has become a brand that represents the idea of omnichannel trends to watch, which creatively invites customers to try on its products with an AR app. With this, more than 70% of customers decide to shop due to the simplicity of the AR service.
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A marketing strategy is an effective solution to leverage business and attract a broader target market. Among the marketing ideas, omnichannel trends are credible to connect customers with your business. Some brands have successfully proven the effectiveness of an omnichannel marketing strategy.
Additionally, to optimize the promotion, you need to create immersive advertising to deliver the message and become an extra idea to promote your business. Create campaigns with a font for omnichannel marketing that can represent your business.
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