Digital marketing tools are mandatory if a business wants to grow. Is that so? Yup, marketing tools for online business are valuable to increase brand awareness and help you achieve your goals without spending too much time on your precious time.
We’ve seen huge marketing tools with various optimization options and functions. If you still can’t decide which marketing tools suit your needs, check our list down below:
Most marketing tools for small business are available for free and paid to upgrade to the premium version for full access, as mentioned below:
If you’re looking for free online marketing tools for small business, the quick answer is Google Analytics. This is one of the most common tools used by digital marketers. The main function is to analyze website performance. Some of the excellent features like flow visualization, audience overview, and goals.
Mailchimp is a great choice if you are starting a small business. By using Mailchimp, you can share your campaigns and various forms of email marketing strategies. It offers several features for free and some underpaid plans, such as marketing CRM, Website Builder, Forms and Landing Pages, and even Creative Assistant.
Price: Starting from $11/month for the essentials package.
Who doesn’t know Canva? A popular digital marketing app with a wide selection of Canva free and paid templates to enhance your business design. The good news? You don’t need to have any graphic design experience to create high-quality designs. The template options are ready to use and make editing much easier.
Price: Canva Pro costs $119.99/annually or $12.99/monthly
Another easy-to-use digital marketing tool for smaller social media teams is Loomly. This platform helps your marketing team to manage every aspect of social media progress. Loomly has great features to manage workflows and deadlines, making brainstorming content and scheduling your plan a breeze.
Price: Starting at $26/month for 2 users.
Running out of ideas for content? Use Google Trends to find out what’s happening right now. Google Trends is a practical feature to demonstrate search trends, such as indicating how often search terms emerge on the Google search engine. Not only that, it’s also great for searching and comparing keywords.
Also Read: Google Fonts, Typeface Solution for Web Designs
You need a marketing tool called Ahrefs to optimize your content and website. This tool allows you to optimize your website based on the needs of your campaign. Additionally, Ahrefs allows you to see your website’s ranking status on Google Search and keep track of your keyword rankings.
Price: $99/month.
HubSpot has quite complete features for managing digital marketing. It is an all-in-one marketing software solution that is helpful when you are running multiple campaigns in different channels together. With HubSpot, you can do content marketing management with confidence.
Price: Starting at $800/month.
Hootsuite is easy to use digital marketing tool to manage two or more social media platforms. With its features, Hootsuite helps you to make auto-scheduling, planning, and syndication of reposts, social media monitoring, basic task management, and much more.
Price: $99/month for Professional Plan.
As a content writer, you must be familiar with Yoast, the first WordPress SEO plugin. Simply put, it is a popular marketing tool for SEO-friendly. Yoast helps to optimize the content that will be or has been uploaded to the website. This tool is very useful for content writers to check the readability level and SEO optimization.
Price: It costs $99 to upgrade to SEO premium.
Another SEO tool you have to try is SEMrush. It aims to track the position of your keywords and explore new terms so that your content can climb up on Google search. SEMrush will provide graphic data from research to identify and analyze your website. The best part? This tool can see the performance of your competitors.
Price: Starting from $119.95/month.
If you handle social media marketing for influencers, you can rely on BuzzSumo to make your job easier. BuzzSumo is one of the most favorite content marketing tools to show trending topics on social media. By using this tool, you can determine what content you can create.
Price: Starting from $249/month for the Content Creation package.
Last but not least, Search Console is an amazing tool for Google you can try. Unlike the Google Analytics mentioned above, Search Console can be used for all campaigns. This free tool gives you insights into how your website performs in search and customizes the site in the Google index.
Also read: 11 Powerful Illustration Tools Created by Designers
You need digital marketing tools to maximize your marketing strategy. Some tools are aimed at increasing sales, while others focus on collecting consumer data. Learn more and use these tools to grow your business.
