POND’S x Maudy Ayunda – Jelytta Script
POND’S under the auspices of PT Unilever Indonesia Tbk. for the first time present a collaboration of product manufacturing between brands and Brand Ambassadors through POND’S x Maudy Ayunda. This collaboration directly involves Maudy to go into the brainstorming process to explore insights on the needs of young Indonesian women’s facial skin, the process of selecting the main ingredients, choosing the appearance of packaging, sensorial, scrubs, and the final stages of becoming a facial skin care product in the form of face cleanser. Comes with 3 variants namely Brightening Watermelon, Lemon Glow and Exfoliating Kiwi. POND’s x Maudy Ayunda is expected to meet all the needs of young Indonesian women’s skin in order to look bright and glow.
The POND’S packaging of the Maudy Ayunda edition uses the Jelytta Handwrtitten Script font from Creatype Studio on Maudy Ayunda’s name so it looks feminine and shows a woman’s elegance.