A campaign as a marketing strategy is essential for a business to survive in the market. However, to make it easier, you must be creative in presenting the best marketing campaigns to engage your target audience. Marketing campaigns can be digital, print, or both, with an appealing design that can convey the message.
Are you looking for the best marketing campaign examples to inspire you? Scroll down this handbook to discover amazing designs to engage your audience.
Key takeaways:
Some brands are successfully presenting their campaigns to engage and elevate brand value. See how they are doing the marketing campaigns until they achieve success.
Heinz – Ketchup Fraud thumbnail (Source: YouTube – LLLLITL)
Heinz’s reputation had gone down due to a tricky idea from businesses that refill their Heinz bottles with non-Heinz ketchup. Thus, Heinz takes a chance to bring up the issue by presenting the Ketchup Fraud campaign. Practically, it is an approach to address the issue that could drive customer perception of the brand.
It successfully enhances brand reputation and builds trust that can lead to a long-term relationship with Heinz and influence consumer behavior. Fortunately, Heinz’s sales performance has surpassed 8% after the Ketchup Fraud campaign.
Also Read: 10 Creative Digital Marketing Tactics to Boost Engagement
The poster of the KFC: FCK campaign (Source: Evening Standard)
KFC represents one of the best marketing campaigns in 2018 so-called FCK campaign. It sounds strange, yet KFC is proving its creativity in creating an apology approach to their consumers due to delayed delivery, which makes customers mad.
KFC learn about the issue and gives a touch of humor to build warm communication with customers. In addition, KFC shares the campaign through digital and print advertising to spread the concern to a wider audience. It is such a unique solution to recover the brand credibility and maintain the connection with customers.
The It Starts With A Swipe thumbnail (Source: YouTube – Tinder)
As a modern platform that is specifically for Gen Z, Tinder has fulfilled the Gen Z requirements of finding a long-term partner with its campaign. “It Starts With A Swipe” is the campaign to show how to effortlessly find a long-term partner with a single swipe on the platform.
It serves a relatable concept that could influence audience behavior. Other than that, “It Starts With A Swipe” represents humorous content that can enhance brand identity and visibility, especially to Gen Z.
Real athlete doing exercise for Just Do It campaign (Source: Krows Digital)
Nike serves as one of the best marketing campaigns in history with its iconic campaign, “Just Do It”. The short slogan used for the campaign is meaningful to represent Nike’s brand personality, that full of encouragement and inspiration.
Nike has been collaborating with real athletes, celebrities, and models to be approachable by all people. In addition, Nike consistently makes innovations to influence customers’ behavior and develop brand value. With a wide promotion in digital and print, Nike successfully maintained the connection with customers.
Also read: 10+ Best Marketing Tools for Online Business That Help a Lot
Women with diversity for Dove: Real Beauty (Source: Dove)
“The Real Beauty” campaign by Dove is a representative of women with diversity in ages, ethnicities, and skin tone. By that diversity, Dove aims to encourage women about beauty standards and develop self-esteem. Additionally, the message through the Dove campaign is to influence the audience to embrace their beauty.
To build a deep relationship with the audience, especially females, Dove uses women models to convey the message realistically. Also, spread the campaign through digital ads to reach a broader audience and successfully increase sales performance up to $4 billion.
Old Spice products for Smell Like A Man, Man campaign (Source: Business Wire)
To represent one of the best marketing campaigns with humor, Old Spice created the “Smell Like A Man, Man” campaign as an approach to examine perception. To serve a decent campaign, the campaign content should be a narrative about a relatable storyline.
Old Spice shares the campaign through digital to gain more brand recognition. By this campaign, Old Spice has successfully broken the sales expectation with a 60% higher score after the campaign.
Also Read: 25 Engagement Post Ideas to Increase Your Sosmed Traffic
I’m Lovin’ It poster campaign (Source: CBC)
The slogan has remained legendary since it was released in 2003 as an iconic line from McDonald’s. It is considered one of the best successful marketing campaigns that has a deep meaning.
The message behind the I’m Loving It slogan is to influence audience behavior and emotions toward McDonald’s products to love all the menus.
To make it remarkable, McDonald’s collaborated with Justin Timberlake to produce a jingle based on the slogan. It could drive the audience’s memory to remember McDonald’s, and it successfully dominated the market.
Women’s animation for the Pass It On Project campaign (Source: Flo App)
Flo Health represents a genuine collaboration with FemTech to provide a free plan for premium tools. The campaign aims to develop women’s awareness and knowledge about menstrual issues that have been a concern.
Not only to provide important information about women’s needs to manage their menstrual cycle, the campaign also successfully improved women’s health. The trustworthy service led Flo Health to gain more recognition and credibility.
Also Read: 10+ Benefits of Branding for Your Marketing Strategy
Looking at how famous brands are doing their marketing campaigns, it becomes necessary for you to create your own. By serving one of the best marketing campaigns like the brands did, you can develop your business on a larger scale in the market.
Creative campaigns can help your brand gain more recognition, a wider target market, credibility, and improved sales performance. Moreover, through a campaign, the message from the brand to spread brand awareness can be delivered to the audience. Hence, examine your brand identity and create a decent campaign that is suitable for your business.
