Types of Marketing Videos: 8 Untapped Styles That Go Viral

With video content on the rise, it’s become a leading marketing tactic for brands. But when the format doesn’t match the message, engagement and conversions can fall short. Understanding types of marketing videos and their unique strength will help your brand tell better stories and achieve stronger results.

Key Takeaways:

• The type of marketing video must resonate with the campaign’s objectives to ensure the message is effective and has a meaningful impact.
• Each video format serves a specific purpose, such as education, testimonials, demonstrations, and personal brand building.
• Supporting visuals strengthen the audience’s appeal and understanding of the brand’s values.
• Video usage will be more optimal if supported by a release timing strategy, relevant topic selection, and an easily accessible format.

8 Marketing Videos for Better Campaign Results

As reported by Statista, global digital video ad expenditure could reach approximately $191.3 billion in 2024, with the United States leading the market. This highlights the video’s vital role in modern marketing strategies. However, not all formats deliver the same results in building awareness or driving conversions. 

Below are the types of marketing videos with examples to show how each format works in different campaign contexts.

1. Engaging with Explainer Videos

Banner for the KFC Youth Foundation with a happy young person (Source: Wellbeing KFC)

Explainer videos are ideal for intricate and difficult marketing efforts. The KFC Youth Foundation, for example, utilizes animated images, upbeat music, and clever transitions to demonstrate its commitment to young people. 

To create effective explainer videos, always focus on a concise, easy-to-follow explanation to avoid misunderstanding, and keep the runtime under 90 seconds to keep viewers engaged.

Also Read: 20+ Social Media Marketing Ideas to Grow Your Brand

2. Turning Testimonials Into Content

Starbucks baristas sharing real stories in a testimonial video campaign (Source: Youtube – Starbucks)

Video testimonials are considered one of the types of marketing videos​ that sell because they showcase genuine customer experiences. For example, Starbucks shows a customer who felt cared for because the barista remembered their order during a difficult time. 

When creating one, make the process simple for participants and give them clear, easy-to-follow instructions.

3. Visual Product Demonstration Style

Product demo setup featuring a Nespresso coffee machine (Sources: Youtube – Nespresso)

A product demo is a brief video that clearly and concisely explains a product’s benefits. Nespresso, for example, depicts the calming experience that comes after using its coffee machine. 

When choosing this video content, avoid excessive verbal explanations. Instead, demonstrate the product’s benefits directly through relevant, easy-to-understand scenes. That way, it can be one of the most practical types of marketing videos you can use in product-based campaigns.

Also Read: 10 Best Marketing Analytics Tools for the Business Industry

4. Showcasing Process Through BTS Content

Final look of Barbie-themed donuts shown in behind-the-scenes video (Sources: Tiktok – Krispy Kreme)

Behind-the-scenes videos are a type of content that showcases the inner workings of a production process. Krispy Kreme, for example, shares videos of its classic donuts being transformed into exciting seasonal variations. 

To maximize impact, post at the right moment and include a strong call to action, such as inviting viewers to look at the completed product.

5. Educational Video for Brand Awareness

Doctor presenting medical information in an educational video using a colon diagram (Sources: Youtube – Mayo Clinic)

Educational videos are generally useful for providing information clearly and credibly. Given an example, the Mayo Clinic showcases medical specialists who explain medical processes in a manner that is both straightforward and compelling. 

You can easily create one by choosing topics that align with your business goals and expertise. To make your educational content interesting and easy to digest, focus on frequently searched topics and offer practical solutions to those problems. 

6. Transforming Live Events into Great Stories

Felix Baumgartner’s space jump in a Red Bull event video (Sources: The Brandhopper)

Event video is one of the types of marketing videos​ for marketers that captures moments from corporate or public events. Red Bull did this with its “Stratos Project” documentary, which showcased a free fall from the edge of space.  

If you’re interested in this video type, you must work with the event organizer to gain access. However, be sure not to miss any of the best parts of the event.

Also Read: Event Promotion Ideas: 10 Solutions to Maximize Audience Interest

7. Tutorial Videos as a Marketing Format

Illustration from a PlayStation VR educational video (Sources: Youtube – PlayStation)

Video tutorials are useful for walking viewers through a particular task or process. For example, a PlayStation VR training film walks users through positioning the camera, setting up the play area, and following safety guidelines.

It is crucial to place an emphasis on clarity and give step-by-step instructions when producing a practical lesson. This will help viewers adequately address the difficulties they are trying to solve.

8. Interview Videos for Brand Messaging

Netflix employee speaking in an interview video about company culture (Sources: Youtube – Netflix)

Video interviews feature internal sources discussing relevant topics in a personal and engaging manner. For example, Netflix interviews its employees to share insights into the company’s core values and culture from their perspectives. 

For best results, ensure participants keep eye contact with the camera, sit upright with an open posture, and avoid distractions or excessive movements.

Also Read: 25 Engagement Post Ideas to Increase Your Sosmed Traffic

Aligning Video Types with Effective Visual Design

Boosting conversions and brand recognition requires careful consideration of content type. Among the types of marketing videos, explainer videos are highly recommended, as they can convey complex messages concisely and effectively. With relevant visuals, this format helps audiences grasp your brand’s value.

To complement informative visuals, typography is equally important. Rockville Versatility from Creatype Studio is a captivating serif font that blends classic elegance with modern strength. By incorporating strong, elegant typography like this, you can reinforce your visual storytelling in every piece of video content.