It’s interesting to see how companies are designing their product packaging. There seem to be so many ways it can be done, with so many variations, that you can’t simply just copy one and use it on your product.
There must be some kind of secret behind designing the perfect product packaging, right? Well, of course, designing the so-called decline is an art and science in and itself. But, fear not, we have compiled some useful tips that you can implement when designing your own product packaging.
Before we begin to dive into the tips, let’s review on what is the basic function of packaging. It is very important to understand something before we embark on a design journey.
A packaging serves at least five basic functions:
With such a variety of functions, no wonder the design and creation of packaging have to turn into a skill of its own.
Let’s take a look at how typography can be utilized in your design by understanding the many functions of typography.
Next, we will look into several tips that will help you in creating a good packaging design through typography. With that in mind, let’s dive in.
Since we will be talking about typography, you should probably want to brush up on your knowledge of fonts. Remember the difference between a font and a typeface? If you want to take a refresher you can always check out our previous post on that.
You should know what fonts were used in creating your logo if any. And if your product already has some other fonts used.
Remember that your choice of typeface can determine your style and impress your customer. The typeface you use should align with your brand, its mission, and how you would like to be perceived.
Even more so, nowadays people would shop online, and lots of time their first impression when they get your product is the box packaging it came in.
So, remember your typeface and the image it conveys.
You know what they say, size does matter. You should take care and don’t let your font be dominated by other elements of your packaging, such as shapes, images, or colors. But you also don’t want the font to be getting all the attention. Find the right balance.
So the important thing here is to know the hierarchy of your elements and the hierarchy of your words. Your brand name could be the biggest and boldest, while your social media account name should be smaller but still in a legible way.
Next up, you must be wary of the color. Yes, some packaging only uses a single color, but you still have to understand how that will look on the actual surface not just on the screen. So make sure to have a prototype from the printing or packaging company and a proof print.
Even just black, you could have so many possibilities. Not to mention if you are assigning your design on brown cardboard which could have very different shades of brown depending on the manufacturer and the source of the material used.
Use color wisely and in alignment with your brand. Sometimes, a packaging only needs to show one or two colors and let the rest be communicated through the product itself.
You need your packaging to stand out, be it on a shelf in a supermarket or on an online marketplace. Both of that environments have a very crowded feel visually, your customer is constantly bombarded with a visual cue, from discounts to prices.
So, it might be a good idea to steer clear of standard or generic fonts. If it’s something the customer is already expecting, you can bet they won’t pay much attention or take a second look. So don’t blend in.
You should try to find a font that could be defining your brand, almost like a logo. Something unique that really speaks to them. Something that will help them see your product from a distance, and recognize it immediately.
Yes, this is not an easy task, especially if you are using standard and generic fonts. So please go on an adventure and find the perfect fonts, because it is out there if you are willing to look for them.
And remember, always be aware of the license of the fonts you are using. If you haven’t already, do read our post on understanding font licenses. This might give you a clue on how to use the right font and be safe.
If you really want to and have the necessary resources to do it — meaning you have the cash to spend— you can probably get a unique font by hiring a font designer or illustrator. They could help you create a unique font that is specifically tailored to your needs. But, as you might imagine, this is not cheap.
In conclusion, it’s important to understand fonts and typography so you can work with them to convey your messages effectively. In this post, we have covered some basics about choosing typefaces, but there are so many other things you need to know and understand. Always be ready to respond to the market and competitors and refresh your design every so often. Fonts and typography can help your packaging, but it is only a part of your marketing and merchandising strategy, be aware of the rest of it.