The collaboration between POND’S and Maudy Ayunda merges youthful energy with genuine warmth. Central to this transformation is the Jelytta Handwritten Font, which injects personality into the visual story.
When Handwriting Meets Celebrity Branding
Brand collaborations are essential business strategies that drive revenue and market synergy. POND’S partnered with Maudy Ayunda to tap into her vast, digitally engaged audience. However, connecting with Generation Z demands visual authenticity. The youthful consumer has shifted aspirations toward “relatable realism”.
Therefore, the design challenge was to visually bridge the established brand’s reliability with the influencer’s accessible identity. The solution is choosing a warm typeface like Jelytta Handwritten Font, which mirrors a personal signature and successfully projects trustworthiness and humanity over a cold, corporate feel.
Also Read: 17 Best Handwriting Fonts for Your Authentic Designs
About Jelytta Handwritten Font
The Jelytta typeface, available through Creatype Studio, is the central narrative device of the collaboration. The font’s original meaning, “beauty of woman,” frames the entire visual story, characterized by a “softly curve” that embodies Maudy Ayunda’s graceful and accessible personal brand.
Jelytta’s flowing, slightly imperfect script is intentionally friendly, youthful, and fresh, successfully mimicking genuine handwriting. This voice of authenticity and the font’s inherent softness act as a direct response to the Gen Z audience’s documented craving for “tactile and analogous” design in an oversaturated digital world.
By providing this personalized touch, the font humanizes the product, transforming the packaging from a simple consumer item into a note of personal endorsement from Maudy Ayunda herself to build familiarity.
Also Read: 5 Typeface Classifications That Every Designer Should Know
The Design Concept Behind the Collaboration
Pond’s product x Maudy Ayunda x Jelytta Font (source: Beauty Journal)
The POND’S x Maudy Ayunda collaboration, launched in 2018, centers around a series of products defined by bright visuals and fruity colors (such as yellow for kiwi, pink for lemon, and blue for watermelon) to appeal to the target youthful consumer.
The typography is the key element that ties the visual chaos into a unified, personal statement. The main POND’S logo remains a clean, authoritative sans-serif to ensure brand recognition and credibility.
Crucially, the Jelytta font is strategically applied to “Maudy Ayunda” and key product descriptions to enhance the “personal” character of the partnership. The handwritten script acts as Maudy Ayunda’s authentic artistic signature that transforms the design into a heartfelt endorsement. It signals that the product is personally recommended, leveraging the trust she has built with her audience.
Also Read: 17 Elegant Fonts for Luxury Lawyer Branding
Typography in Influencer Marketing
The only message that truly breaks through is the personal, and the intimate becomes a key to differentiate itself in the relentless noise of digital marketing. This is where the Jelytta Handwritten Font steps in as the brand’s quiet and powerful voice. It instantly signals a personalized touch, a feeling that the celebrity didn’t just endorse the product, but actually signed off on it.
This deliberate choice to mimic the tactile and real caters directly to the Gen Z desire for the tangible. This sense of relatable realism is the engine of engagement, where over 70% of consumers react positively to brand partnerships that feel this authentic.
The Jelytta typeface thus becomes more than just a style choice but also the visual bridge that transforms a digital influencer’s trust into widespread consumer interest, sparking the organic conversations that fuel sales.
Also Read: 17 Modern Serif Fonts for Elegant and Stylish Designs
Creative Insight
The POND’S x Maudy Ayunda collection offers crucial lessons for designers and brands looking to make their collaborations feel less commercial and more personal.
- Prioritize personality over polish: the gentle imperfections of a script like Jelytta Handwritten Font are assets, signaling immediate authenticity and human touch, not design flaws.
- Exploit visual contrast: pair the soft handwritten script with a structural sans-serif logo. This contrast isolates the script as a personal statement while maintaining text legibility.
- Mimic the analog feel: handwritten fonts introduce a tactile and real element onto smooth packaging, directly engaging digital natives who crave analog design qualities.
Make your brand partnerships feel personal with these elements. Get the Jelytta font to add personality to your next design project.
