Many co branding examples illustrate the success of two brands collaborating to create a joint product or campaign. By combining each unique character, the brands offer a fresh experience. Interestingly, the 2024 AlixPartners index shows that 50% of buyers are more engaged when brands consistently collaborate creatively.
These numbers demonstrate that collaboration is a smart strategy for making a brand more appealing. Every partnership has its own unique approach. Some come from innovative ideas, while others come from a shared vision. Let’s see how a co-branding strategy can make your brand stand out even more.
Key Takeaways:
- Effective brand partnerships increase a brand’s visibility and appeal to customers.
- Creative strategies contribute to making each customer’s experience more unique.
- Working together can increase the value and loyalty of two brands.
11 Brilliant Co Branding Examples from Big Brands
Initiating a brand collaboration is no easy feat, especially in a competitive and rapidly changing market. Through real world examples of successful brand collaborations, you can see how the right partnership can build value and expand reach. Here are some successful collaborations that can inspire your next strategic move.
1. Patagonia and Samsung with ‘Less Microfiber’
Samsung washing machine with Patagonia Less Microfiber filter (Source: Fast Company)
Patagonia and Samsung focus on reducing marine microplastic pollution. They created a “Less Microfiber” feature in washing machines, combining environmental research, technological innovation, and consumer education. This collaboration has successfully increased the visibility of the brand as an eco-friendly innovator.
Also Read: How to Build Brand Equity: 7 Secrets to Skyrocket Your Brand
2. Starbucks with Spotify with a Special Playlist
Starbucks barista holding limited edition Spotify cards (Source: Refinery29)
Starbucks and Spotify make the coffee experience by letting customers scan the Spotify code to listen to their chosen playlist while enjoying their favorite coffee. In addition, their strategy by using music that complements the cafe’s atmosphere. As a result, the interaction successfully increases customer loyalty.
3. IKEA and LEGO with BYGGLEK
Boxes of IKEA and LEGO BYGGLEK collaboration (Source: LTN)
The collaboration between IKEA and LEGO resulted in BYGGLEK, a product that combines play and function. Through this project, they created a storage box that also serves as a LEGO base. With a value co-creation strategy, this collaboration successfully increased brand visibility in home activities.
4. BMW and Louis Vuitton with ‘BMW i8’
Luxury BMW i8 with Louis Vuitton luggage (Source: BMW Blog)
BMW and Louis Vuitton launch the BMW i8, featuring exclusive luggage explicitly designed for the car’s trunk. Through a premium lifestyle-based co-branding strategy, both brands emphasize an image of elegance and class. This collaboration emphasizes the harmony of design and exclusivity.
The result is that both brands have succeeded in increasing their brand visibility in the global luxury market segment.
Also Read: 10 Brand Strategy Examples That Built Strong Positioning and Loyalty
5. Apple and Nike with ‘Apple Watch Nike+’
Five Apple Watch Nike+ models showcasing sporty designs (Source: Apple)
One of the famous co branding partnerships that worked well is Apple and Nike presenting the Apple Watch Nike+, which combines Apple’s advanced technology with Nike’s signature sporty style. Their strategy focuses on building an active, interconnected ecosystem that enhances client loyalty.
6. MSCHF and Fenty Beauty with ‘Ketchup or Makeup?’
Woman applying red lip gloss, holding ketchup-inspired packaging (Source: Vogue TH)
The collaboration between MSCHF and Fenty Beauty through the “Ketchup or Makeup?” campaign successfully caught public attention. They introduced a red pouch containing either ketchup or lip gloss. Using a limited drop concept, the strategy boosted brand awareness and went viral on social media.
7. Doritos and Taco Bell with ‘Doritos Locos Tacos’ Menu
Doritos Locos Tacos menu featuring taco varieties (Source: Endless Simmer)
The collaboration between Doritos and Taco Bell is one of the most successful co branding examples. It introduces the Doritos Locos Tacos, a fusion of Taco Bell’s signature ingredients and Doritos’ iconic flavor. This bold partnership expanded both brands’ reach while boosting product innovation and visibility.
8. H&M and Balmain with Fashion Collaboration
Models showcasing H&M x Balmain fashion collaboration (Source: Glamour)
H&M and Balmain mixed high-end fashion with street flair. They released an exclusive runway-style collection that was easily accessible to the public. This strategy combined elegant designs with affordable prices. Fortunately, the collaboration was a huge success, boosting both brands’ global visibility.
Also Read: 16 Brand Activation Ideas to Supercharge Marketing Campaigns
9. McDonald’s and Disney with Happy Meal Toys
McDonald’s Disney Happy Meal toys featuring Mickey Mouse (Source: Disney Dining)
McDonald’s has partnered with Disney in a long-term partnership to include character toys in every Happy Meal. This collaboration combines entertainment and fast food. The strategy leverages the power of popular Disney characters.
As a result, this collaboration has become one of the best co branding campaigns in recent years, successfully increasing family customer loyalty.
10. Balenciaga and Crocs with Decorated Ordinary Crocs
Yellow platform Crocs decorated with Balenciaga branding (Source: Teen Vogue)
The collaboration between Balenciaga and Crocs delivered a unique innovation with avant-garde platform sandals. They combined luxurious and casual styles with an innovative product approach. Their success captured public attention and generated significant online buzz, significantly increasing brand visibility.
11. Levi’s and Google with ‘Commuter Trucker Jacket’
Levi’s and Google’s bright denim jacket collaboration (Source: Levi’s)
Levi’s and Google created the Commuter Trucker Jacket using Jacquard technology. With this new feature, people can easily link the jacket to digital services by touching the sleeve. The plan was to integrate technology with existing lifestyles. The collaboration effectively increased the brand’s visibility by establishing its reputation.
Also Read: 7 Best Branding Tools for Startups to Build a Strong Identity
Transforming Brand Collaboration Into Eye-Catching Visuals Now!
The branding world is getting busier, and collaboration is a fun way to increase visibility and build stronger customer engagement. Various co branding examples show how two brands can help each other, share audiences, and create something truly fresh.
To ensure that the collaboration not only has a cool idea but also looks really intentional from a visual perspective, fonts play a significant role. The right font can make two brand personalities feel unified, as seen in the high-quality font collections from Creatype Studio.
If you want a design that instantly wows, you should definitely try it now!
