Font is a crucial component of visual communication that is considered software. Its utilization is governed by a legal agreement, which is the licensing. But how do the font licenses work actually? Learn through this pocket guide below.
Key takeaways:
- A font use is governed by a mandatory EULA that strictly defines usage limits based on deployment method, purpose, and the number of users.
- Misusing a basic license constitutes direct copyright infringement that potentially leads to multi-million dollar lawsuits and costly re-branding.
The Principles of Font Licensing
A font license is a mandatory legal contract that grants you the limited right to utilize the font’s software. This agreement, known as the End User License Agreement (EULA), outlines specific restrictions that determine who can use a font, for what purpose, and to what extent.
When a license is purchased, it compensates the original creator for their intellectual property and painstaking work. It gives permission to users, including the number of individuals who can install the font and the duration of usage. Price points vary significantly based on these key factors.
How Does Font Licensing Work According to EULA
One of the most crucial elements of the EULA is the distinction between personal and font licensing for commercial use.
Personal use generally refers to non-profit projects. Nearly any project intended to generate revenue, such as branding, advertising, or creating a product, requires a commercial license.
This is especially relevant when considering how do font licenses work for branding. For example, font usage in a permanent, highly visible asset like a logo is often considered premium usage, requiring a specific license add-on due to the visibility and longevity of the design.
How Do Font Licensing Work Across Design Context
Font license types are typically tiered based on the method of deployment, covering a comprehensive range of project types, including but not limited to the following.
- For traditional print design (brochures, packaging, documents), a Desktop License is required for installation on local computers.
- For online projects, there is a specific font licensing for websites, which is known as a Web License, which permits embedding the font into a website’s code using CSS.
- For software and mobile applications, an App License grants the necessary right to incorporate the font into the product’s interface.
- Specialized contexts like E-books, Broadcast media, or dynamic Server use (for customer-generated content) require distinct licensing to ensure legal use across all digital products.
The Severe Consequences of Font License Misuse
Users must be aware that failing to obtain the correct usage rights leads to font licensing issues, including a direct copyright infringement.
NBC Universal, for example, faced significant copyright disputes after acquiring a basic desktop license but using the font in a scope outside the EULA (such as digital ads or a commercial logo).
The lawsuits for such infringements have resulted in settlements ranging from $2 million to $3.5 million. Violations force the removal of infringing fonts and also require a costly redo of all brand assets, which can severely damage a brand’s credibility.
Tips for Ensuring Legal Compliance
The following measures help ensure your projects are completely legal.
1. Read the EULA Carefully
Do not assume a “Commercial License” from one foundry is identical to another’s. Licensing terms are nuanced and vary widely.
2. Purchase the Appropriate Use and Keep the Records
Always buy the license that matches the final usage context (e.g., Web, App, Logo). Creatype Studio, for instance, provides extensive types of font licensing to meet diverse users’ needs. Also, maintain a clear inventory and audit of all purchased licenses and receipts.
3. Reach Out to The Foundry
Proactively contact the font foundry directly for any clarification regarding modification rights, transfers, or usage uncertainty.
Responsible Design with Proper Font License
Understanding how do the font licenses work helps prevent legal issues. Adhering to the licensing rules set by the font creator will protect your accountability and your client’s business integrity.
